I know, it's hard to believe but some high end designers are taking a shot at re-introducing the fanny pack. Yes, we thought this much maligned fashion accessory had been banished to the annals of fashion history but not so. Some designers refuse to let it die. Sure the fanny pack has been around since it's introduction in the 80s and it's popularity in the 90s, but it is most commonly associated with unwitting tourists and the style averse. You can typically find fanny packs for sale in souvenir shops and flea markets as well as some discount retailers. The earlier versions were made using synthetic materials and were quite popular as they provided a handy place to store stuff while freeing your hands. However, as fashion trends tend to do, the fanny pack fell out of favor and their wearers became a subject of derision.

Fanny Packs For All

Over the years fashion designers have attempted to create renewed interest in the fanny pack by refining the design, using higher end materials and promoting the accessory as a belted satchel or hands-free bag. All in an attempt to distance the fanny pack from it's geeky history and perceived corniness. The fanny pack has never regained it's earlier levels of popularity but that hasn't stop designers from attempting to give it another go.

Gucci Takes A Chance

The luxury brand has embraced street style and 70s-80s-90s fashion like no other designer. As a result the latest collections have included many retro pieces from bell bottoms, wide lapels, track suits, stonewashed denim and fanny packs. The fanny pack certainly serves a practical purpose but positioning it with luxury items may give it another life and improve it's perception. Gucci, and other designers, are trying to get men to think of the fanny pack as simply another accessory to compliment your overall look. In a time where men have more stuff to tote around, an option that's a carryall and is stylish may be just what is needed.

Final Thoughts

This is a new generation and this generation doesn't have the same negative association to the fanny pack as the previous one. This is an opportunity to introduce the fanny pack to fashion conscious shoppers who are looking for that one piece that will set them apart and reintroduce the fanny pack to the previous generation. It's worth a shot to see if the fanny pack can have new life and renewed interest with consumers. Given some of the styles from Gucci, Valentino and other designers it's worth considering that the fanny pack indeed has evolved and worth a look. Comment below with your thoughts about the "new" fanny pack. Stay stylish friends...