On Trend: Levi's Denim Jacket Turns 50!



The Type III Trucker jacket by Levi Strauss & Co. turned 50 this year. The denim jacket was first introduced in 1967 and quickly gained popularity among celebrities and non-celebrities alike. Boasting a more slimmer fit than previous version, the denim jacket became a hit among the trendsetters of the day. Today the jacket is just as popular as it was when it was first introduced. Of course the jacket has gone through subtle styling changes since its launch including adding side pockets in the 1980s. The jacket is also available in different styles from corduroy to leather and even a Sherpa-lined version for the winter.



The Type III Trucker jacket created a cool, new shift in fashion, as it was stylish and functional. You can dress the jacket up or down and as a result the jacket has a very broad appeal. Relying on a classic fit, the jacket evokes a vintage vibe that's also still very modern. Also, the term "Trucker" was coined in the 1980s by collectors in the Japanese vintage market.




Earlier this year I wrote a blog post about the ubiquitous style of the denim jacket. There I wrote about the history of the denim jacket as well as provided some ideas about how to style and wear your denim jacket. As we know, when it comes to timeless style age is nothing more than a number. I suspect the Trucker jacket will be around for decades to come. Have you ever worn a trucker jacket? Will you be adding one (or more) to your wardrobe? Let me know.

Stay stylish friends...



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