Is Raw Denim Over?
The Wall Street Journal published an article this week implying there has been a backlash against raw denim. You know the stiff, dark denim that has become very popular over the last several years. In the article, writer Scott Christian, notes that the rules of denim have changed. "We've reached a plateau with dark, raw denim and the tide is turning toward looser, lighter-washed denim". Look at any street style blog or Instagram account and you'll no doubt see that lighter wash jeans are getting more attention.
Raw or selvedge denim became popular in the late 2000s after a renewed interest in denim from the 1940s and 1950s as well as interest in work wear from that era. Easily identified by the colored line on the upturned cuff and the stiff nature, every guy wanted to have at least one pair of raw denim. Soon hipsters and regular guys adopted this look often paired with work boots. With raw denim, there is a breaking in period to allow the denim to form to your body. During this time, manufacturers advise that you not wash them just air them out. In addition, whiskering is a key identifier in raw denim. Whiskering usually happens at the front pockets and the back of knees. Raw denim evokes a relaxed, lived-in image that's modern and cool.
Now there appears to be a change in attitude towards selvedge. A looser fit and lighter wash is the anti-selvedge jean. Lighter wash denim was once popular in the late 80s and 90s, it appears that the trend has returned. Before you begin replacing your raw denim, take a moment to think if this is a trend that works for