How to Apply Fragrance

Updated: Jan 19


Fragrance plays an essential role in how others perceive and remember you. As such, it’s an integral part of your personal style and something that you can utilize to your advantage. However, whether you want your cologne to increase your attractiveness or boost your confidence, you’ll need to know how to use it correctly first.


The rule of thumb is that no one should be able to detect your scent unless they are within a 1-foot radius of you.


Below are tips to help you apply fragrance for maximum impact:

  • Apply cologne after you get out of the shower to clean, dry skin.

  • Don’t spray the cologne into the air and walk through it.

  • Target pulse points, such as your inner wrists and neck.

  • Hold the bottle 3-6 inches away from your skin when spraying.

  • Don’t use too much (2-4 squirts are ideal).

  • Don’t rub the cologne into your skin after application.

  • Don't spray the fragrance on your clothes.

  • Less is more. Fragranced should be discovered, not announced.

  • Reapply to your wrists when the fragrance wears off.

Learning to apply the perfect amount of cologne is an essential lesson that every man should learn.


What are some of your favorite colognes? Let me know. Thank you for reading.


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#fragrance #cologne #Chicago #menswear #mensstyle

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